Brand Identity & Guidelines · Version 1.0 · March 2026
A complete identity system for Asia's first expert-led holistic wellness community for people and their loved ones. Built on warmth, cultural depth, and the quiet power of belonging.
Five lotus petals in sacred rotational symmetry, a healing-pulse ring, and a jeweled teal-gold center. Every element tells part of the story: community, breath, and belonging.
Three primary colors drawn from nature, heritage, and warmth — carrying the emotional weight of the brand in every application.
Two typefaces — a warm serif rooted in classical warmth, paired with a clean modern sans-serif for clarity and function.
The brand speaks like a wise elder sister — warm, grounded, direct, and deeply culturally aware. She never lectures. She meets people where they are.
Consistency builds trust. Every touchpoint must feel unmistakably Peoties Wellbeing — warm, grounded, and culturally rooted.
How Peoties Wellbeing looks across real-world touchpoints — from digital to physical, campaign to community.